Saturday, January 25, 2025

Playthings Magazine 1968 "ZEROIDS AND NEWBORN THUMBILINA...two of your best salesmen during the Long, Hot Winter." Ad

Playthings Magazine 1968 "ZEROIDS AND NEWBORN THUMBILINA
This single-page ad appeared in a fall 1968 issue of Playthings Magazine, a publication marketing to the toy industry. Prior to Mattel's Barbie, Ideal was the largest toy doll producer in the world so introducing the Zeroids with a doll seems to have made sense, although it might seem a bit incongruous now.

Transcript:

ZEROIDS AND NEWBORN THUMBELINA

...two of your best salesmen during the Long, Hot Winter.

While BATTLING TOPS™, FLATSY™ and New OUTBOARD BOATERIFIC® are making a hot impact, your customers will also see the full line of ZEROIDS™ and NEWBORN THUMBELINA®.

ZEROIDS. The futuristic robots that willingly serve their masters. And you are their master during the Long, Hot Winter.

NEWBORN THUMBELINA. She turns, twists and rocks her cradle from side to side, just like a real baby. And she'll be walking off your shelves and into kids' arms during the Long, Hot Winter.

These hard workers will continue to be seen on NATIONAL NETWORK TELEVISION.

ZEROIDS and NEWBORN THUMBELINA. Two of the best salesmen you ever had working for you.

DEAL (logo)

IDEAL TOY CORPORATION, 1107 BROADWAY, NEW YORK, NY.



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